“Is the Rolex logo on that one really green?” This is the question that was being whispered throughout Baselworld, where Rolex unveiled its new Oyster Perpetual Air-King.
Despite being the colour that everyone associates with the watch brand, to see the logo in green on the dial stands out immediately.
In this respect the Air-King feels like a bit of a renegade within the Rolex family, and this is one of many reasons why it has proven so popular.
The dial bears the name Air-King in the same lettering that was designed specially for the model in the 1950s. It’s a watch that very much harks back to Rolex’s close association with aviation.
To this end it is fitted with a shield to protect against magnetic fields, a feature of pilots’ watches of the past.
Rolex, with the enviable consistency of a Roger Federer forehand, has delivered yet another watch that both the brand’s not-inconsiderable fanbase as well as newcomers will salivate over.