Bulgari is using Harrods for a month long special presentation called Serpenti Maestria (Italian for mastery) that presents fine jewellery and watches from the Serpenti collection.
The showcase began last week and runs through to July 30.
It includes an immersive Infinity Room, a digital Serpenti Hub experience and there is a programme of customer events throughout the month that can be booked here.
The Infinity Room is a mind-bending tunnel of morphing projections of Serpenti heritage and high jewellery.
This leads to the main pop up space where the latest Serpenti jewellery and watches are presented to the sound of a dedicated Bulgari playlist made in collaboration with Apple Music.
Bulgari is using the event to present a Limited Edition Serpenti Seduttori watch in steel and rose gold with diamonds and a green lacquered dial.
The watch is exclusive to the UK and limited to 25 pieces.