Hard Rock International and Invicta Watch Company have partnered to create a first-of-its-kind, musically inspired line of Hard Rock Collector Watches.
The new timepiece collection will feature men’s and women’s watch styles, with unique fashionable designs and accents that have been designed to suit Hard Rock fans and trendsetters alike.
The full collection is currently available exclusively on ShopHQ with further plans to expand to additional retail channels throughout the year.
Mark Linduski, director of licensing for Hard Rock International, said: “Our partnership with the Invicta Watch Company offers a unique opportunity for us to bring a stylish line of musically inspired watches that embody the Hard Rock spirit and lifestyle to our fans around the world.”
He added: “Our partnership with Invicta further strengthens our strategic initiative to expand retail distribution of the Hard Rock brand and become a best in class licensed brand worldwide.”
The new designs will be available in gold, stainless and black metal bracelet style bands, in addition to high quality sport band styles.
The watches will incorporate Hard Rock’s iconic logos, guitars, guitar picks, record discs and a roulette wheel, for fans of Hard Rock’s premier resorts and casinos.
Options range from diver-inspired pieces to embellished fashionable looks.
Eyal Lalo, CEO at Invicta, commented: “All of us at Invicta are excited to partner with Hard Rock and build upon our rich history with ShopHQ. The interplay between these three brands will enable us to drive growth and build value for all stakeholders. We are proud to further diversify our roster of licensed brands with the inclusion of Hard Rock, an iconic global brand known for its world-class restaurant, entertainment and hospitality experience.”