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Hamilton watches fired into latest Far Cry video game

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Hamilton, part of The Swatch Group and famous for its film and television commercial partnerships, has collaborated with video game Far Cry® 6.

Hamilton’s partnership with the latest installment in the hugely successful Far Cry franchise involves allowing players to create a custom in-game watch that they can wear while playing missions.

The Khaki Field Titanium Auto is one of, if not, the first branded watches to appear in a high profile video game.

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The watch, which has military-inspired design and precise functions, represents the perfect timepiece for the main character of Far Cry 6, who is a guerrilla solider fighting to free the fictional nation of Yara.

The virtual watch will be available in the real world too, with more details on the launch to come.

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