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Hamilton & Inches expands Rolex and Patek Philippe offering with design-led retail regeneration

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Hamilton & Inches has unveiled inspiring plans for an extensive design-led regeneration of its Grade A listed George Street home.

The company described the move as an investment into the long-term future of the business.

With modifications across all areas, the Edinburgh-based jewellers – which has held a Royal Warrant for over 120 years – will work to carefully renovate the 19th century building, transforming its showroom, workshops and service department.

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The work will include an expanded Rolex and Patek Philippe offering for the business.

Renovations are now underway and the showroom, situated at 87 George Street, will close from 28 December to 26 January while the restoration work continues.

Customers can continue to shop all collections, including those exclusive to Hamilton & Inches, through the online showroom at HamiltonandInches.com and by appointment at its dedicated offices or by video conference.

Victoria Houghton, Hamilton & Inches CEO, said: “Hamilton & Inches has stood the test of time, with 154 years of passion, artistry and dedication to craftsmanship. Now, as a dynamic, independent business we are investing in our future, ensuring we preserve our heritage while also showcasing our broad, contemporary offering, from handcrafted pieces made in our onsite workshop, to leading global brands such as Rolex and Patek Philippe.

“This investment marks an exciting new chapter for Hamilton & Inches. The showroom restoration will allow us to continue to provide unrivalled service in a spectacular setting, while upgraded workshop facilities will ensure the traditional skills of our craftsmen continue to flourish for the next 150 years, and beyond.”

The reimagined showroom, created by award winning design practice Waldo Works, will feature uninterrupted display areas curated to suit Hamilton & Inches’ contemporary collections, with an expanded Rolex and Patek Philippe presence; private consultation rooms; and an upgraded service department which will include a new state-of-the-art watch workshop.

Adrian Lurshay, Managing Director Patek Philippe UK, commented: “The renovation and expansion of our Patek Philippe area at Hamilton & Inches will allow customers to have an even better experience in the store. They will discover a more comfortable and spacious area, with thoughtful details in the decoration such as the new Patek Philippe furniture customised to suit the historical architecture of the building.”

Adding: “We believe details like these will significantly enhance customers’ experience whilst they are exploring an exclusive collection of Patek Philippe timepieces. We are very proud of this project and look forward to customers enjoying the wonderful new area in this beautiful showroom.”

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Alex Douglas

The author Alex Douglas