Guess Watches has forged an official partnership with The Trevor Project, the world’s largest suicide prevention and crisis intervention organization for LGBTQ young people.
To help support and create awareness, Guess Watches has designed a rainbow-themed timepiece collection inclusive of five colorful watches, as a tribute to the LGBTQ flag.
Guess watches are made under license and distributed by Timex subsidiary Sequel.
The #WornWithPride watch collection has an iridescent blue plated 40mm case and rainbow printed top ring on a smooth white silicone strap.
Additional styles have rainbow glitter accents and multicolour patterned dials.
“As a global fashion leader, GUESS Watches celebrates individuality and diversity in all ways. Our #WornWithPride collection symbolizes the importance of embracing equality for all across the globe. We support the LGBTQ community and stand together with The Trevor Project with our contribution towards the continuation of the life-saving services they provide,” says Ann Marie Santo, VP global marketing at Guess Watches.