Gucci has commissioned a photographer to travel around the world and take pictures of people and timepieces in nine separate locations that mean something to the Gucci brand.
#TimeToParr is a portfolio of specially-commissioned work for Gucci by documentary photographer, Martin Parr.
Parr travelled around the world taking shots of people and timepieces in nine designated locations.
The watches included in the pictures are G-Frame models, G-Timeless pieces, Gucci’s new Eryx watches and the Le Marché des Merveilles Secret Watch.
All of the locations have a significance for Gucci, either as a site where events relating to the House have taken place or where creative director Alessandro Michele found inspiration.
Of the nine locations that were used in #TimeToParr, Chatsworth House in Derbyshire, Bibo in Hong Kong, Waltz in Tokyo and the Biblioteca Angelica in Rome all featured.
#TimeToParr is an Instagram-only project, and launched on Gucci’s account yesterday.