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GREATEST SHOWROOMS: Zadok Jewelers, Houston, USA

Houston’s Zadok Jewelers moved into its new 28,000-square-foot, two storey mega-showroom in early 2021.

Houston’s Zadok Jewelers moved into its new 28,000-square-foot, two storey showroom in early 2021. The flagship is twice as large as the family jeweller’s original store in Houston.

To put the scale of the store in context, Watches of Switzerland’s central London flagship: 155 Regent Street is 17,000 square feet, not far off half the size of the new Zadok showroom.

Cartier’s reopened temple to luxury in Paris is bigger at over 32,000 square feet, but less than half of that is dedicated to retail.

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Greatest showrooms 4076 210412 zadokMore than 60 fine jewellery and luxury watch brands have a home in the Zadok space including Cartier, A. Lange & Söhne, Roger Dubuis and Omega.

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Along with multibrand areas and shop in shops there are four in-store boutiques with their own entrances for Richemont-owned Jaeger-LeCoultre, IWC Schaffhausen, Vacheron Constantin and A. Lange & Söhne.

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Notable shop-in-shops include Cartier Watches, Pomellato and Hublot, which has its largest space in the United States. Audemars Piguet is represented by its own distinctive corner.

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Upstairs is dedicated to jewellery, a bridal boutique and a pop-up space adjacent to The Champagne Bar that will be used to showcase emerging and established artists, craftspeople and designers of fine jewellery, clothing and accessories.

There is even a private dressing room where people can try on outfits.

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