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GREATEST SHOWROOMS: The Hour Glass, Ginza, Japan

The Hour Glass has been serving the watch lovers of Ginza for more than 25 years and its flagship reopened in 2021 after a major refurbishment to mark the anniversary.

The Hour Glass has been serving the watch lovers of Ginza for more than 25 years, first setting up shop in 1996 and moving into its current location in 2010.

To mark these two major milestones — a quarter of a century in business and a decade at its enviable address — the store underwent a complete renovation that was unveiled in 2021.

The concept draws on the Japanese theory of Ma, an artistic interpretation of negative space and openness.

This has been translated in floor-to-ceiling glass boutique façades and minimalist limestone plinth watch showcases, as well as structural changes to the boutique to create a more open, convivial atmosphere for the discovery of watches.

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At the heart of the space, which is a temple to branded shop-in-shops for watchmakers including Hublot, Cartier and A. Lange & Söhne, is an oval-shaped gold, silver and crystal chandelier.

Reminiscent of hundreds of luminescent silk threads, it is said to represent the non-linear flow of time.

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The refurbishment of The Hour Glass also included a reworking of its large, dedicated Patek Philippe area to create a more immersive brand experience.

The space is embellished with chandeliers, a library and plushly outfitted private consultation rooms.

Thank you to the generous sponsors of The World’s Greatest Showrooms

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Since Nivoda’s inception, we have made it our mission to be the trusted marketplace for jewelry businesses. As a customer-centric and technology-driven company, we promise to increase profits, save time and improve the international trading experience for our diamond trading clients. Over the last five years, Nivoda has evolved into a global company recognized for its innovation, customer service and ability to deliver a seamless, reliable and efficient experience for mined and lab grown diamonds.

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