GREATEST SHOWROOMS: The Barn by Chrono24, Bishop’s Stortford, UK


Shopping for second hand watches can be a frightening experience. Just watch the Adam Sandler movie Uncut Gems for a taste of the industry before it was gentrified by the likes of Watchfinder, WatchBox and Crown & Caliber.

British-based Xupes set out to take pre-owned trading to a new level of sophistication and pleasure by housing its operation in a converted farmyard barn in the middle of the countryside north of London and created an experience so special that national broadcaster Channel 4 made a fly on the wall documentary about its business last year.

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Filming for that docuseries ended just before Xupes was bought by Chrono24 and the business’s move from one barn into a much larger one on the same estate.

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The Barn by Chrono24, as the new premises is known, elevates buying and selling luxury pre-owned watches to a new standard by using the bones of the building to create relaxed spaces that use contemporary fixtures and furnishings in harmony with the former agricultural space.

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Hospitality is at the heart of the business, with a lavish double-height reception area leading customers into more intimate spaces for consultations.

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There is also a bar and board room, plus The Watch Atelier, which is not owned by Chrono24, operates in the same building, and can handle all the servicing and refurbishment of watches.

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Watch Atelier.

Thank you to the generous sponsors of The World’s Greatest Showrooms

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