Shopping for second hand watches can be a frightening experience. Just watch the Adam Sandler movie Uncut Gems for a taste of the industry before it was gentrified by the likes of Watchfinder, WatchBox and Crown & Caliber.
British-based Xupes set out to take pre-owned trading to a new level of sophistication and pleasure by housing its operation in a converted farmyard barn in the middle of the countryside north of London and created an experience so special that national broadcaster Channel 4 made a fly on the wall documentary about its business last year.
Filming for that docuseries ended just before Xupes was bought by Chrono24 and the business’s move from one barn into a much larger one on the same estate.
The Barn by Chrono24, as the new premises is known, elevates buying and selling luxury pre-owned watches to a new standard by using the bones of the building to create relaxed spaces that use contemporary fixtures and furnishings in harmony with the former agricultural space.
Hospitality is at the heart of the business, with a lavish double-height reception area leading customers into more intimate spaces for consultations.
There is also a bar and board room, plus The Watch Atelier, which is not owned by Chrono24, operates in the same building, and can handle all the servicing and refurbishment of watches.
Thank you to the generous sponsors of The World’s Greatest Showrooms
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