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GREATEST SHOWROOMS: SEVENFRIDAY, Shanghai, China

In a city where epic scale and lavish interiors are everything, SEVENFRIDAY has taken a more people-centred approach for its Shanghai boutique.

In a city where epic scale and lavish interiors are everything, SEVENFRIDAY has taken a more people-centred approach for its Shanghai boutique.

SEVENFRIDAY worked with London design agency BusbyWebb on the project, which opened in 2019.

James Coates, interiors director at BusbyWebb, says the team developed the idea around layering textures, exposing the skeletons of the current architecture to a refined industrial feel in-keeping with the SEVENFRIDAY brand.

The space is designed as a multi- functional social space where customers can immerse themselves with the brand or hang out at an in-store bar for coffee, beer or food.

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SEVENFRIDAY owner Dan Niederer says it is important customers do not feel they are having product shoved in their faces.

“The retail element is very subtle and incidental to our Space concept and design. We want people from all cultures to connect and exchange and to feel comfortable – to not feel scrutinised. The Spaces are for people to come together to spend quality time with friends and family,” he describes.

SEVEN FRIDAY Spaces are popping up all over the world, with local street artists, musicians, chefs and DJs regularly taking up residence or holding events that bring watch lovers and other communities together.

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Thank you to the generous sponsors of The World’s Greatest Showrooms

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