We might have selected Razny Jewelers’ standalone showrooms in the satellite towns of Addison or Highland Park, Ilinois, for their scale and ambition.
But it is the flagship on Chicago’s Oak Street, a magnet for luxury shoppers, that stood out for its location along with the elegant integration of Rolex, Patek Philippe and fine jewellery.
In the course of researching this book of the Greatest Showrooms, we have seen the flexibility jewellers have from even the biggest brands to work with mandated colours, guidelines and materials but make them work with the fabric of a building and to align with the style and intention of authorised dealers and their clients.
Razny, with four showrooms in the Greater Chicago area, is defined by its partnerships with the world’s most desirable brands including Rolex, Patek Philippe, Cartier, Tudor, Ben & Zorweg and Breitling.
The three-storey, 2,500-square foot Oak Street showroom, which opened in 2016 as Razny’s first location on Chicago’s Gold Coast, is built around Rolex and Patek Philippe, but also has space for fine jewellery, bridal and pre-owned watches.
Light pours into the showroom from ceiling height windows for the main retail and meeting spaces on the ground and first floors, while the lower ground has an on-site workshop and experts for instant repairs and servicing for clients.
Thank you to the generous sponsors of The World’s Greatest Showrooms
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