We all think we know Omega’s signature boutique style — bright red carpets, pale polished wood and dramatic modern chandeliers — but the biggest opening of recent years, a showroom in Zurich, strikes a rather different tone.
The Omega monobrand, which opened in 2020, is the largest in Europe at 8,600 square feet spread over two floors within a dramatic glass cube.
Amusingly, it is a cube within The Circle, an upmarket shopping mall in Zurich.
The glass cube could be a nod to Apple’s flagship store on the edge of Central Park in New York, and Omega has taken other ideas from the way Apple Shops work with products presented outside of cabinets using a system from Dietlin Swiss Showcases called Free Access Display, which lets customers touch and try on the watches.
The mall-based Omega showroom is framed on three sides with glass walls punctuated with porthole-style windows displays.
Space over the two floors is divided up into relaxed seating areas and private lounges along with the open retail floor.
There are displays linking Omega to the Olympics, deep sea exploration and the James Bond movies, along with digital screens giving in-depth looks into watches and the history of the brand.
“The Circle is a very forward-thinking project and we are really inspired by its spirit of combining business with lifestyle. As a pioneering luxury Swiss brand ourselves, Omega sees it as a great opportunity to be part of something unique, and we really share their vision of creating a truly special experience,” says Omega president and CEO Raynald Aeschlimann.
Thank you to the generous sponsors of The World’s Greatest Showrooms
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