GREATEST SHOWROOMS: Omega, Zurich, Switzerland


We all think we know Omega’s signature boutique style — bright red carpets, pale polished wood and dramatic modern chandeliers — but the biggest opening of recent years, a showroom in Zurich, strikes a rather different tone.

The Omega monobrand, which opened in 2020, is the largest in Europe at 8,600 square feet spread over two floors within a dramatic glass cube.

Amusingly, it is a cube within The Circle, an upmarket shopping mall in Zurich.

The glass cube could be a nod to Apple’s flagship store on the edge of Central Park in New York, and Omega has taken other ideas from the way Apple Shops work with products presented outside of cabinets using a system from Dietlin Swiss Showcases called Free Access Display, which lets customers touch and try on the watches.

Greatest showrooms omega the circle zurich 3 scaled


The mall-based Omega showroom is framed on three sides with glass walls punctuated with porthole-style windows displays.

Greatest showrooms omega the circle zurich 4 scaled

Space over the two floors is divided up into relaxed seating areas and private lounges along with the open retail floor.

Greatest showrooms omega the circle zurich 2 scaled

There are displays linking Omega to the Olympics, deep sea exploration and the James Bond movies, along with digital screens giving in-depth looks into watches and the history of the brand.

Greatest showrooms omega the circle zurich 5 scaled

“The Circle is a very forward-thinking project and we are really inspired by its spirit of combining business with lifestyle. As a pioneering luxury Swiss brand ourselves, Omega sees it as a great opportunity to be part of something unique, and we really share their vision of creating a truly special experience,” says Omega president and CEO Raynald Aeschlimann.

Thank you to the generous sponsors of The World’s Greatest Showrooms

Greatest showrooms rvmfo0f4 cousins stacked blueAt Cousins we take the business of serving the jewellery, watch, clock and allied trades very seriously with our modern selecting methods and procedures and an unparalleled willingness to invest in huge stock holdings of tools, equipment, consumables, jewelry findings and millions of component parts for watches and clocks.


Greatest showrooms r0f5zbrc elelockElelock are suppliers, designers and manufacturers of electronic locking solutions. We stock a range of effective security products, many of which are exclusive to us. Working with established furniture makers and interior design and fit out specialists such as The Benbow Group, we provide locking solutions that protect some of the worlds most prestigious stores and brands.


Greatest showrooms s5zw3u02 nivoda horizontal rgb

Since Nivoda’s inception, we have made it our mission to be the trusted marketplace for jewelry businesses. As a customer-centric and technology-driven company, we promise to increase profits, save time and improve the international trading experience for our diamond trading clients. Over the last five years, Nivoda has evolved into a global company recognized for its innovation, customer service and ability to deliver a seamless, reliable and efficient experience for mined and lab grown diamonds.


Greatest showrooms ty4tivqd tjdc logoAt TJDC you will find Europe’s largest stock holding of retail displays, which means you’ll always find the solutions that best fit your business. We are constantly innovating to bring new products to the market, allowing customers to stand out in exciting ways. Versatility and customization are at the forefront of everything we do. Our London HQ is equipped with excellent facilities to help us deliver efficient lead times on custom projects from UV printing, laser cutting and covering. Our in-house team of experts will ensure any customized material is a perfect fit to your display.


Previous articleGirard-Perregaux Laureato will spearhead charge to make and sell 25,000 watches per year
Next articleGREATEST SHOWROOMS: Bulgari, New York, USA


Please enter your comment!
Please enter your name here