Jessica McCormack is a jeweller known for going against the grain, setting modern diamond cuts in Edwardian-inspired blackened settings and catering for a fashion-forward clientele.
This blending of old and new is very much an art form, and her Mayfair store, known as the Townhouse, is a visual testament to this.
The walls are filled with original artworks and every nook is occupied by an antique or curiosity, creating an environment that immerses visitors in the designer’s universe.
Located at 7 Carlos Place, the Townhouse feels more in tune with the relaxed luxury of the Connaught Hotel opposite than the formality of nearby Bond Street’s jewellery stores.
The choice of location, away from that famous shopping thoroughfare, was intentional to mark the brand out as a disrupter in diamonds.
The store itself is an experiential one, consisting of a workshop in the basement and a library on its first floor where shoppers can browse its jewels.
The Love Beyond bridal jewellery space was added in 2021, transforming what had been a private office into a showcase for Jessica McCormack engagement rings and commitment jewels.
The creative building also doubles up as an event space, with the brand regularly using it to host private events for clients, VIPs and press.
