Citizen Watch Company celebrated its new stature as a multi-brand power player in 2017 with the opening of a flagship showroom in Tokyo carrying the full line-up of watches from Alpina, Arnold & Son, Bulova, Campanola, Frederique Constant and, of course, Citizen.
Located in the prestigious Ginza shopping district, the 3,230 square foot store has the air, space and brightness of Apple Stores, and is staffed by experts including on-site watchmakers.
It also takes a leaf out of the book of luxury players by combining hospitality with retail.
There are quiet lounges for intimate consultations, and a bar for more breezy conversations.
Citizen says the flagship store aims to be a base for watch enthusiasts, where they can come together and learn about its brands while discovering and appreciating the beauty of its timepieces.
