Madison was never quite right for Chopard’s New York flagship, so when the opportunity to relocated to the Crown Building on the corner of 57th Street and 5th Avenue, the legendary jewelleer and watchmaker jumped at the chance.
The Crown Building, which first opened in 1921, is in a super-prime position, a block from Central Park, opposite Trump Tower and neighboring the likes of Prada, Bergdorf Goodman, Tiffany, Bulgari and Louis Vuitton.
It gets its name from an ornately decorated spire at the top of its 26-story, 416 foot mixed-use skyscraper and was designed by architects Warren and Wetmore, who also conceived the iconic Grand Central Terminal railway station in New York.
A building completed in the Roaring Twenties and designed was always going to have a decadent air, and the interior’s Art Deco style has been embraced by Chopard.
The ground floor, presenting Chopard’s jewelry and watch collections, is filled with natural light bouncing between a dark grey and white Italian marble floor and a high ceiling adorned with magnolia Murano glass tree leaves.
Four openings on the walls frame a cascading installation of more Murano glass leaves in spring, summer, autumn and winter hues — a nod to Central Park’s magnolia trees in the changing seasons.
Brass details and velvet-covered custom-made walnut furniture bring the spirit of the 1920s to the space while walls, decorated with a regularly changing display of contemporary art, will bring in the 21st century.
The lower ground floor has a more masculine feel, and might be one of the most opulent Speakeasies in Manhattan.
In fact, it is a Gentlemen’s Lounge for watches, which will act as a space for presenting Chopard’s newest collections.
Thank you to the generous sponsors of The World’s Greatest Showrooms
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