The Chanel watch and jewelry flagship boutique on Place Vendôme, a few doors down from the Ritz Paris where Coco Chanel kept a suite for 34 years, has been a home for the brand since 1990.
In May 2022, the store was reopened following a refurbishment that doubled the size of its retail space.
It was timed to coincide with the 90th anniversary of Bijoux de Diamants, the only fine jewellery collection designed by Coco herself.
This latest reimagining of Chanel’s flagship boutique is the second to be overseen by architect Peter Marino. He first took charge of the famous store’s look in 2007.
Marino’s impressive knowledge of Chanel’s history has been the driving force behind his vision for the building, and it is a love letter to the French house and its pioneering founder.
The mansion, as the brand calls it, now spans almost 11,000 square feet, with a palette that plays on the signature colours of Chanel: white, gold, black and beige.
The most elaborate decor is found on the ground floor, which boasts walls gilded with gold leaf. Here, shoppers can view the fine and high jewellery collections.
As you move through the boutique, which is a warren of intimate spaces, the design gets simpler.
A darkened exhibition-style room showcases the No.5 high jewellery necklace created in 2021 to celebrate 100 years of the iconic perfume, while Salon Vendôme, a consultation space on the second floor, is almost entirely white and filled with natural light.
Thank you to the generous sponsors of The World’s Greatest Showrooms
At Cousins we take the business of serving the jewellery, watch, clock and allied trades very seriously with our modern selecting methods and procedures and an unparalleled willingness to invest in huge stock holdings of tools, equipment, consumables, jewelry findings and millions of component parts for watches and clocks.
www.cousinsuk.com
Elelock are suppliers, designers and manufacturers of electronic locking solutions. We stock a range of effective security products, many of which are exclusive to us. Working with established furniture makers and interior design and fit out specialists such as The Benbow Group, we provide locking solutions that protect some of the worlds most prestigious stores and brands.
Since Nivoda’s inception, we have made it our mission to be the trusted marketplace for jewelry businesses. As a customer-centric and technology-driven company, we promise to increase profits, save time and improve the international trading experience for our diamond trading clients. Over the last five years, Nivoda has evolved into a global company recognized for its innovation, customer service and ability to deliver a seamless, reliable and efficient experience for mined and lab grown diamonds.
At TJDC you will find Europe’s largest stock holding of retail displays, which means you’ll always find the solutions that best fit your business. We are constantly innovating to bring new products to the market, allowing customers to stand out in exciting ways. Versatility and customization are at the forefront of everything we do. Our London HQ is equipped with excellent facilities to help us deliver efficient lead times on custom projects from UV printing, laser cutting and covering. Our in-house team of experts will ensure any customized material is a perfect fit to your display.