Greatest showrooms boucheron 26 vendome the facade scaled

GREATEST SHOWROOMS: Boucheron, Paris, France

Boucheron completed a spectacular refurbishment of its flagship in 2018, and relaunched with a star-studded party attended by Salma Hayek, Laetitia Casta, Gong Li, Uma Thurman, Catherine Deneuve, and Laurent Lafitte.

Boucheron’s Christmas campaign for 2022 was all about Walking in a Boucheron Wonderland, with model Alexa Chung marvelling at the brand’s exquisite jewellery and watches in front of Paris’s legendary Place Vendôme.

The location is special to the jeweller, which began life in Paris in 1858, and was among the first to open a boutique on le Place in 1893 within the Hôtel de Nocé.

Boucheron completed a spectacular refurbishment of its flagship in 2018, and relaunched with a star-studded party attended by Salma Hayek, Laetitia Casta, Gong Li, Uma Thurman, Catherine Deneuve, and Laurent Lafitte.

Greatest showrooms boucheron wonderland campaign 2022 maxi mini 4
Boucheron’s Christmas campaign for 2022 was all about Walking in a Boucheron Wonderland, with model Alexa Chung marvelling at the brand’s exquisite jewellery and watches in front of Paris’s legendary Place Vendôme.

Customers enter the Grand Salon on the ground floor, where Louis XV-style walnut panelling is lit up by a rock crystal chandelier designed by Pierre-Yves Rochon and crafted by Tisserant.

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There are nooks, alcoves and rooms with descriptive names like the Winter Garden and Chinese Study for quite consultations.

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Looking down on the ground floor is a small mezzanine dedicated to timepieces, most of which are as decorative as the fine jewellery on show.

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Up again and the Salon des Lumières is one of the showrooms brightest rooms, thanks to its vast windows that also offer fantastic views the Place Vendôme, as does the Salon des Fiancés bridal suite.

Greatest showrooms boucheron 26 vendome view on the column from the salon des creations

Crowning the experience is the le 26v on the third floor, an apartment where Boucheron guests can stay, relax or enjoy a drink with eyes drifting over rooftops of Paris.

There’s a nature-inspired dining room leading into to a water-themed living room.

There is even a bedroom with ensuite bathroom where guests can recline with views of the Eiffel Tower from the bathtub.

Thank you to the generous sponsors of The World’s Greatest Showrooms

Cellini rvmfo0f4 cousins stacked blueAt Cousins we take the business of serving the jewellery, watch, clock and allied trades very seriously with our modern selecting methods and procedures and an unparalleled willingness to invest in huge stock holdings of tools, equipment, consumables, jewelry findings and millions of component parts for watches and clocks.

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Since Nivoda’s inception, we have made it our mission to be the trusted marketplace for jewelry businesses. As a customer-centric and technology-driven company, we promise to increase profits, save time and improve the international trading experience for our diamond trading clients. Over the last five years, Nivoda has evolved into a global company recognized for its innovation, customer service and ability to deliver a seamless, reliable and efficient experience for mined and lab grown diamonds.

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Cellini ty4tivqd tjdc logoAt TJDC you will find Europe’s largest stock holding of retail displays, which means you’ll always find the solutions that best fit your business. We are constantly innovating to bring new products to the market, allowing customers to stand out in exciting ways. Versatility and customization are at the forefront of everything we do. Our London HQ is equipped with excellent facilities to help us deliver efficient lead times on custom projects from UV printing, laser cutting and covering. Our in-house team of experts will ensure any customized material is a perfect fit to your display.

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