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GREATEST SHOWROOMS: Audemars Piguet’s AP House, New York, USA

America’s first AP House opened in the spring of 2022 in Manhattan’s Meatpacking District.

America’s first AP House opened in the spring of 2022 in Manhattan’s Meatpacking District.

It is the thirteenth AP House in the world, joining a network comprising Bangkok, Barcelona, Hong Kong, London, Madrid, Milan, Munich, Shanghai, St. Barths, Tel Aviv, Tokyo and Zurich.

AP Houses started opening three years’ ago. It is Audemars Piguet’s concept for how watches are sold in private luxury suites instead of stores.

Every AP House is different as they aim to draw on the atmosphere and history of each location.

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Audemars Piguet secured a space with a rare as hens’ teeth outdoor terrace in Manhattan.

Instead of street level retail, conversations with customers take place by appointment in private lounges and hotel-style entertainment spaces.

In New York, the space is on the second floor of a 19th century building in the Meat Packing District and is designed to show how Audemars Piguet “embraces modernity while honoring the brand’s legacy”.

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The AP House in New York occupies 5,100 square feet inside and an additional 2,800 square feet on an outdoor terrace.

It has a gallery space displaying Audemars Piguet’s current timepieces including a selection of Royal Oak 50th Anniversary references.

There is also a heritage room where clients can see historical timepieces representing milestones of the brand’s history.

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Thank you to the generous sponsors of The World’s Greatest Showrooms

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