Grand Seiko must love the Knightsbridge crowd. The prestige watchmaker has followed up last year’s opening of a branded boutique in the ultra-affluent London borough with news that it has taken space at Harrods’ Fine Watch boutique in Heathrow’s newly refurbished Terminal 2.
The pop-up space in the Harrods T2 Boutique Has a comprehensive selection of the Japanese watchmaker’s models including the Ceramic Spring Drive Chronograph GMT, the Spring Drive 200m Divers watch and the Automatic Hi-Beat 36000 GMT.
The pop-up will be supporting during the key Christmas travel period with a co-branded Harrods and Grand Seiko billboard along with Terminal based field marketing including traditionally dressed staff handing out Origami gifts to promote the partnership.
David Edwards, managing director of Seiko UK, says of the launch: “This is an exciting opportunity for Grand Seiko to partner with the most famous and respected luxury retailer in the UK. This is also the first time Grand Seiko will be seen in the travel retail channel outside of Asia. The pieces we’ve chosen together with Harrods to début within the pop-up store demonstrate the unparalleled craftsmanship, technical prowess and heritage behind the Grand Seiko brand.”
Beth Hannaway, divisional merchandise manager of fine watches and jewellery at Harrods, adds: “The Fine Watch Room at Heathrow Terminal 2 is the final Harrods touch-point before our global customer departs the UK. Therefore, as one of our most important spaces, we are very excited to celebrate with Grand Seiko with an interactive pop-up to mark a debut partnership with Harrods.”