Graham 1695 has established its own London-based subsidiary, directly taking control of its operations in the UK.
Graham SA was formerly represented by Nuval, which went into administration last month, and has decided to take things in-house as part of the company’s international strategy.
Graham 1695 UK Ltd officially took over all UK operations in January and will be responsible for sales, marketing, customer relations and after sale services with dedicated premises in London.
Eric Loth, Graham SA founder and owner, is confident the move will see new growth and development in the UK watch market.
The Graham name, taken from 17th and 18th Century London clockmaker George Graham, was revived in 1995 and is now a privately owned Swiss watch company manufacturing in La Chaux-de-Fonds, Switzerland.