Graff Luxury Watches has changed tack in 2013, swapping its signature chunky timepieces for a collection of slimmed down watches that offer less bling and more wearability.
The hero timepiece of the collection is the MasterGraff Ultra Flat Tourbillon, a watch with a flying toubillon visible through the dial that the brand believes is one of the thinnest on the market. The watch case of the timepiece measures just 7.05mm in thickness.
The MasterGraff Ultra Flat Tourbillon has been in development at Graff for more than a year as the team battled with the technical challanges associated with slimming down the Graff Calibre 4 movement to just 3.5mm thick.
The micro movement has been made possible by a system of tiny ceramic ball bearings created in partnership with specialist Swiss company MHC Manufacture Hautes Complications.
The super-thin watch is available with diamonds but this does add 1.8mm to the depth of the case.
Graff has also created a line of watches called the GraffStar Thin that measure just 6.35mm thick that house its Graff Calibre 3 movement.
Graff Luxury Watches chief executive Michel Pitteloud told WatchPro that this collection was borne from a demand for thin watches from Asia but said it will now roll this collection out worldwide.
While the bezels of the GraffStar Thin watches have the signature Graff faceted style the edge of the dials have not been faceted but left round to allow for a larger dial space.
Graff has also worked with an external company to create an innovative chocolate brown DLC coating that it has used on the bezel and dial of a new GraffStar Grand Date.
The GraffStar Grand Date collection is also available with black DLC. The watches have also been updated with a black guilloche dial with multi-level design and a choice of yellow or rose gold.