Goldsmiths and Watchfinder & Co strengthen luxury watch presence at the Bullring

The Bullring Estate in Birmingham has announced that pre–owned that watch specialist, Watchfinder & Co, has opened its first store in the West Midlands at Bullring. 

The shopping centre has also confirmed that luxury high street jeweller, Goldsmiths, has unveiled the results of its £1m extension in the Birmingham store.

Watchfinder & Co, which specialises in buying and selling pre-owned watches, has chosen the Bullring as the location of the first Midlands-based boutique, opening a 300 sq ft unit between Links of London and COS.

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The new store stocks an extensive range of pre-owned watches from more than 50 brands including, Omega, Rolex, Cartier and TAG Heuer. Founded in 2002 as an online retailer, the brand is now Europe’s largest pre-owned watch retailer with eight stores across London and the UK, including Hammerson centres Brent Cross and Victoria Quarter in Leeds.

Alex Stonely, head of retail at Watchfinder & Co, added: “I’m delighted to bring Watchfinder to Birmingham, the Bullring is a fantastic retail destination centre and has been on my wish list for some time. We’ve put together a fantastic team, the store looks great and I’m confident it will prove itself a very successful addition to the portfolio.”

Goldsmith’s newly transformed store includes the third largest Rolex concession in the UK.

The new Rolex branded area at Goldsmiths Birmingham Bullring.

Following £1million of investment, the recent refit includes the extension of a 560 sq ft coveted luxury watch room, offering a variety of branded pieces such as Rolex, Cartier, Breitling, TAG Heuer and Fope.

Iain Mitchell, commercial director at Hammerson, the company which has the Bullring as part of its portfolio, said: “Watchfinder is a fantastic addition to the luxury retail line-up at Bullring, following in the footsteps of NYX Professional Make Up, Russell & Bromley, and Coach, who have all selected Bullring for their first regional stores within the last 12 months. The addition of the Rolex concession at Goldsmiths is a prime example of the growth of the premium offer available and Bullring’s appeal to international brands as one of the strongest retail destinations outside of London.”

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Alex Douglas

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