Goldsmiths has cut the ribbon on the first of its new-style multibrand stores in Whitefriars, a modern retail zone adjoining Canterbury’s historic city centre.
Canterbury will be followed by five more completed refurbishments this side of Christmas in Reading, Brighton, Braehead, Leeds and Leicester.
Goldsmiths’ Canterbury showroom introduces a fresh and bright interior design with an increased focus on luxury watches including dedicated areas for Rolex, Omega and Breitling.
TAG Heuer, Tudor and Longines are also represented along with jewellery from FOPE, Gucci, Roberto Coin and Mappin & Webb.
The store’s look and feel, created by Quadrant Design, uses light, uncluttered spaces in a monochrome palette of luxurious materials such as white-washed oak timber, white terrazzo and blackened steel have been combined with visual architectural forms that include repeating vertical lines and soft curves inspired by the Goldsmiths logo.
It marries contemporary luxury design with a relaxed atmosphere and presents guests with both in-store and digital browsing tools.
Another major feature of this concept will be an open, flexible layout with VIP areas and hospitality bars where guests will be able to enjoy their experience and consider their purchases in absolute comfort.