Rolex formula 1
ROMAIN GROSJEAN (FRA) HAAS F1 TEAM VF-20 LEADS SEBASTIAN VETTEL (GER) FERRARI SF1000 AND LANDO NORRIS (GBR) MCLAREN MCL35 IN THE RACE.

Global exposure for Rolex at Formula 1 races roars back onto screens this weekend

Rolex has been a Global Partner and the Official Timepiece of Formula 1 since 2013 where a combination of vast global audiences and an association with peak performance engineering have underpinned the successful collaboration.

Rolex will be back on our screens this weekend as the FIA Formula One World Championship roars back into life in Bahrain.

Rolex has been a Global Partner and the Official Timepiece of Formula 1 since 2013 where a combination of vast global audiences and an association with peak performance engineering have underpinned the successful collaboration.

“Formula 1 is a highly respected global series at the forefront of engineering – it’s a natural fit that Rolex is associated with the sport as the brand develops the highest form of technology that exists in watchmaking. Leaders in their respective fields, Rolex and Formula 1 share levels of excellence that are incredibly rare, making it a perfect partnership,” says Rolex testimonee and three-time Formula 1 Drivers’ World Champion Sir Jackie Stewart.

Following the season-opener in Bahrain, Formula 1 will travel to Europe, with the second round set to be held in Imola (Italy) in mid-April.

Assuming the pandemic does not disrupt this season, the provisional 2021 calendar includes a record 23 races.

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