Luxury watch brand Girard-Perregaux has unveiled its new Chinese ambassador, the actor Chen Xiao.
As a man whose philosophy is to live from day to day, Xiao sees Girard-Perregaux watches as a daily reminder that time is a major ally. It is precisely because of this free-spirited nature that Girard-Perregaux wished to collaborate with him.
“The values that Chen Xiao promotes through his personality and his acting are attuned to those of our brand,” said Patrick Pruniaux, Girard-Perregaux’s CEO. “A Girard-Perregaux watch requires carefully studied mechanics and rigorously mastered craftsmanship.
“Nevertheless, despite this constant quest for precision Girard-Perregaux continues to innovate and reinterpret some of the brand’s icons through contemporary and often poetic creations, consistently designed to convey emotions. Nowadays, a watch must give us much more than just the time; it must tell a story, feature a beautiful design, channel meaning and emotions – exactly like the acting of Chen Xiao and the roles he chooses. It is this philosophy of both life and work that we share with Chen Xiao,” concluded Pruniaux.