Girard-Perregaux has secured space in the Harrods Fine Watch Room ahead of the peak summer selling season.
The brand will be on sale within the multibrand area on the lower ground floor of the recently extended and refurbished luxury watch space.
The placement adds to Girard-Perregaux’s London network of retail partners that includes Wempe on Bond Street, Selfridges, William & Son in Mayfair and Watches of Switzerland in Knightsbridge.
Harrods is currently hosting a week of special events promoting its watch offering, particularly to the influx of wealthy overseas visitors that fuel VAT-free sales at the department store.
“It’s a real in-store celebration of all things haute horology, from inspiration and design to how watches play a role in Sports and Adventure, and which are the most collectable and sought after creations for watch lovers today,” says Harrods head of watches, Beth Hannaway.
“This celebration marks the first event of The Harrods Season – a calendar of in-store activities spanning across fashion, fine watches and high jewellery as well as food and interiors, running from June to August this summer. Our intention for this, and all other events throughout The Season, is to create a programme of activities for our clients, to really engage within their chosen communities of passion. For watches in particular, we will be bringing together a group of industry experts, thought leaders and watch collectors, to share their knowledge and encourage a conversation, which is something we believe will truly appeal to our international client base,” she adds.