Girard-Perregaux and Aston Martin will produce a series of limited edition watches as part of a brand new partnership announced today.
Girard-Perregaux is now the Official Watch Partner of luxury British carmaker Aston Martin, famous around the world as the motor of choice for James Bond.
The Swiss watchmaker will also be the Official Timekeeper for the Aston Martin Cognizant Formula One Team, the new name for what was called Racing Point last year.
Girard-Perregaux branding will feature on the Formula One team’s cars from the first race of the 2021 F1 season in Bahrain while the first timepiece from the collaboration will be revealed at an unnamed date later this year.
“2021 is an important year for both Girard- Perregaux and Aston Martin. We are celebrating an astonishing 230 years of watchmaking, whilst Aston Martin celebrates its return to Formula One as a works team for the first time in over 60 years. We have much to celebrate so uniting our worlds to create something special is the perfect way to acknowledge and appreciate these milestones,” says Patrick Pruniaux, Girard-Perregaux’s CEO.
Aston Martin and Girard-Perregaux are two of the most historic names in their respective fields.
Aston Martin was founded in Britain in 1913 by Lionel Martin and Robert Bamford, while Girard-Perregaux can trace its origins to 1791.
“The real beauty of partnerships such as this one is that, although we share very similar core values, the two brands can learn a great deal from one another. Girard-Perregaux is a prolific innovator in the use of materials and new technology. We both create highly desirable luxury products that are beautifully designed, deliver a powerful performance and exhibit flawless execution,” says Tobias Moers, Aston Martin Lagonda CEO.