British watch distributor Zeon is launching its first watch as part of its partnership with iconic British luxury brand Gieves & Hawkes.
While the first edition will initially only be available to buy at No. 1 Savile Row, it will then be available for purchase online from 4 November.
Gieves & Hawkes is known for its bespoke tailoring prowess and has a rich royal history, having held a Royal Warrant from every British sovereign since George III.
The first launch is a 42mm vintage styled chronograph, available in four colours and finishes. It features a double domed sapphire lens and the domed case back features the iconic 1771 crown logo.
All the new collection will be Swiss made and designed in Savile Row, London.
The first watch will be priced at RRP £895.