Festina Group hosted a trade show for its international network of distributors and retailers in Lisbon, Portugal, in March.
The three-day meeting was attended by partners from more than 80 countries who were presented with 2019 collections from Festina, Lotus, Candio and Jaguar along with briefings on this year’s advertising and marketing campaigns including Festina’s new campaign staring Hollywood actor Gerard Butler, and adverts featuring the new Miss France, Vaimalama Chaves.
Ms Chaves will front campaigns for the sparkling Festina Mademoiselle ladies watch collection that is made in collaboration with Swarvovski.
Gerard Butler is used in a campaign called Festina Always Fits in which the actor shows the versatility of the watch brand with styles working for any occasion.
