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George Clooney swaps silver screen for golf greens at Omega Masters

Long-standing Omega ambassador George Clooney was the guest of honour at this year’s Omega Masters in Switzerland.

Long-standing Omega ambassador George Clooney was the guest of honour at this year’s Omega Masters in Switzerland.

Held on Saturday night in Cry D’Er, the event was also an opportunity to share a behind-the-scenes look at Omega’s new Speedmaster ’57 campaign – in which Clooney took a leading role.

Clooney has been on hand throughout the decades to celebrate the brand’s many passions – from moon landing anniversaries to new Speedmaster watches.

This time, the occasion was all about golf, and George joined a host of other celebrity guests at an altitude of 2,200m, where the evening’s celebrations took place.

Raynald Aeschlimann, President and CEO of OMEGA, said: “We’ve been the title sponsor of this mountain golf tournament for 21 years, but it’s the first time we’ve welcomed George here. He’s brought some real star quality to the occasion, and it’s an honour for us to share this amazing location with him. It’s great to show him this side of Switzerland, as well as our brand.”

While Clooney himself added: “I can see why OMEGA loves it here so much. This brand always does everything to the highest standard, and in terms of a golf tournament, I can’t think of a better location or title host. I’m thrilled to share this special moment with them.”

Accompanying George at the Saturday night occasion were other friends of OMEGA, including the Olympic Games snowboarder, Shaun White, and his partner, Canadian actress Nina Dobrev, along with American actors, Paul Wesley, Glen Powell, his partner Jehane-Marie Paris and Anthony Anderson.

Played at the Crans-sur-Sierre Golf Club between August 25 – 28, the OMEGA Masters is one of OMEGA’s sporting highlights of the year.

Originally called the Swiss Open when it was first played in 1923, the high-altitude competition has remained at the same venue since 1939, making it the oldest golf tournament in Europe to be played on the same course every year.

OMEGA claimed the naming rights in 2001.

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