GC watches has signed up as official timekeeper of new Bollywood movie Shaadi Ke Side Effects in a deal that sees the company’s watches featured heavily during the film.
The film is a sequel to critically acclaimed romantic comedy Pyar Ke Side Effects and follows the life of a modern couple of polar opposites following their marriage and the problems they face starring award winning actors like Vidya Balan and Farhan Akthar.
A spokesperson for Gc added: “The brand has paired up with Shaadi Ke Side Effects as it too depicts the strong character of ambitious individuals with contemporary ideologies, which are a true manifestation of what Gc stands for.”
The four central actors and actresses in Shaadi Ke Side Effects are seen wearing two Gc watches each on screen at different points during the film.
CEO of AP Group, distributor of Gc watches in India, Ivana Perovic says, “We are happy to present Gc watches as the Official Time Partner of Shaadi Ke Side Effects. The movie is a very true and amusing portrayal of what difficulties couples endure after marriage. Gc completely relates with characters that are based on the passionate and ambitious young professionals. It is a pleasure to have Gc watches on the wrists of stellar and versatile actors like Vidya Balan and Vir Das among the very talented cast.”
Shaadi Ke Side Effects will be released worldwide on February 28th.