Swiss-made watch brand Gc has teamed up with British opera group Amore to film a TV advert as part of its Realize Your Dream global marketing campaign.
The 20-second TV ad, which you can watch below, has been shot in black and white to complement Gc’s monochrome print adverts for the Realize Your Dream campaign that were unveiled at BaselWorld earlier this year. It will be aired in the UK, France, Belgium, Turkey and Panama in the run up to Christmas.
The ad was filmed in Turin, Italy, and shows Amore tenor David Webb and mezzo soprano Victoria Gray preparing to go on stage. The duo is then joined on stage by the group’s remaining members, soprano Monica McGhee and baritone Harry Thatcher before applause erupts from the audience.
The product focus of the ad is Gc’s range of ladies’ and men’s watches accented with rose gold PVD, which the brand said is a key focus for it in the run up to Christmas. In the opening scene Webb is shown wearing a Gc-1 Class chronograph while Gray dons a two-tone Gc Mini Chic
Gc said that it chose to work with the Amore singers because “they embody the values of the Gc brand” as “in the same way as they bring opera to a wider audience through their modern and dynamic interpretation, Gc makes high-quality Swiss Made timepieces accessible to a fashion-conscious clientele”.
Members of the Amore group said that fronting the Gc campaign was an “incredible" opportunity.
Gray added: “As a singer, self expression is naturally really important to me and I love the Gc timepieces with all their attention to detail. It is fun and special to represent a brand where the sharing of values feels natural. Just like us, Gc embodies a contemporary spirit whilst never forgetting the importance of tradition.”