G-Shock hosted an event in London to mark the launch of the latest release in its Seven Lucky Gods collection.
The Daikokuten release becomes the fifth in the collection, and follows the Ebisu in October, the Benzaiten and Hotei in November and the Bishamonten in December.
The collection will be completed by the Jurojin and Fukurokujyu, the release dates for which have not yet been confirmed.
Take a look at images taken from the launch event here:
Modelled on the GX-56m, a model designed with high levels of resilience in mind, the watch has a shock-resistant construction that uses a two-layer urethane bezel and an inner protector.
Its band displays images of a magic hammer and a mouse while three small oval-shaped Japanese coins appear on the watch strap keeper to represent the god of treasure and fortune.