G-Shock has returned to one of its most successful limited edition collaborations with the launch of a second GORILLAZ X G-SHOCK collection.
The first version launched in 2018 and sold out immediately. It has since become a tradeable collectors’ item.
There are two limited-edition G-Shock styles designed by Gorillaz co-creator Jamie Hewlett, who has taken inspiration from two acclaimed albums from the Grammy and BRIT Award winning band: ‘Gorillaz’ and ‘The Now Now’.
The limited edition is launched with a Youtube video, art-directed by Mr Hewlett, with French directors collective BRVTVS.
The two bespoke collaboration styles are DW-5600 and GA-2000.
The DW-5600, inspired by Gorillaz’ most recent album ‘The Now Now’ uses the album cover’s pop blue and pink and, in another nod to the record, the bi-colour message ‘NOW’ floats onto the display whenever it is illuminated by the backlight.
The GA-2000 honours the Gorillaz 2001 eponymous debut release by using the iconic camo print. It comes with two interchangeable wrist bands – one featuring the camo print and the other a darker military style.
The collector’s edition box also features 2001 era design incarnations of the Gorillaz characters.
The limited edition GORILLAZ x G-SHOCK collection will launch in-store and online at 10am BST on Wednesday, September 18 at www.g-shock.co.uk and at the G-SHOCK Carnaby Street Store. Priced at £149, limited numbers available.