British watch and accessories brand Storm says it saw its best November sales in five years in 2022, with a double-digit rise over the same month last year.
Storm has affordable watches in a broad range of men’s and ladies styles, and the company believes that promoting the breadth of its range has paid off this season.
In prior years, the business has focused its marketing on just two or three hero watches, which contributed to discounting across the wider range.
Today, Storm says it is selling substantially more full-priced items than a year ago.
“We are seeing their customers moving away from sale items in favour of the core signature designs,” a spokesperson for Storm says.