Frost of London upgrades digital presence and offers £600k watches to buy online


Frost of London, a Bond Street independent boutique specialising in prestige watches, has unveiled a completely redesigned website.

The business, which won the WatchPro Luxury Independent Watch Retailer of the Year Award last year, has a reputation for offering limited edition timepieces and fine jewellery from independent brands including Arnold & Son, Bovet, Carrera y Carrera, Corum and Franck Muller.

The new mobile-responsive website at www.frostoflondon.co.uk has a cleaner and more professional look.


The site is fully transactional, right up to the most exclusive timepieces. The most expensive watch on the site today is a Roger Dubuis Hommage Double Tourbillon High Jewellery pieces priced at £598,000, which can be ordered and paid for online (although it is out of stock).

Frost of London website 2

The website gives customers the ability to view prices in different currencies and links to a real time stock management system to ensure anything on sale is certain to be in stock.

Customers can also apply for 0% finance up to a maximum of £15,000.





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