In 2015, French free diver Guillaume Néry attempted to set a new world record with a descent of 129m and nearly died when he mistakenly reached 139m below the sea due to a judging error and blacked out on his way back to the surface.
He had to retire from competitive diving, but is gainfully employed by Panerai as a brand ambassador and inspiration for a limited edition Luminor Marina dropping this month.
There will be 70 of the Luminor Marina 44mm − Guillaume Néry Edition (PAM01122) available exclusively from Panerai boutiques.
The shaded black dégradé watch has a few special features including rubberized coating applied to the bezel, crown and bridge lever and accentuated convex glass.
Its automatic Caliber P.9010 movement, with 3 day power reserve, is housed in a titanium case shaped using using a 3D printing process.
It is water resistant to 300 meters and is worn on a strap made from recycled plastic and comes with a second strap in white rubber.
The case back has an engraving of the silhouette of Mr Néry.
It goes on sale this month exclusively at Panerai boutiques for £17,400.