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French brand Michel Herbelin sponsors WatchPro Awards

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French watch brand Michel Herbelin is a Category Sponsor at this year’s highly anticipated WatchPro Awards.

The brand’s sponsorship comes at a time when it is enjoying success that surpasses its UK performance pre-lock downs.

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“It’s been heartening to see how, thanks to the majority of our stockists, business has bounced back in 2021,” said Nick Bassett , sales manager for the brand in the UK and Ireland. “Despite the dip in 2020 figures, our accounts in the UK & Ireland are now producing growth in excess of 2019 and seem optimistic about the future, providing there are no more interruptions to business.

“We chose to sponsor the Multiple Watch Retailer of the Year as they represent so much that is positive about the high streets and shopping malls across the UK. They represent a huge selection of brands and are key players in the watch industry.”

Mr Bassett and the Michel Herbelin are also looking forward to finally being able to celebrate with other key figures in the industry, having been deprived of such interaction for so long because of government policies regarding the pandemic.

Face to face interaction is of the upmost importance to our business and as a family owned brand dealing with mostly family owned companies, it’s been a pleasure to start to visit stores in person once again and catch with friends and associates. Nothing can replace this method of communication and we prize our business relationships most highly,” Mr Bassett said.

“The WatchPro Awards event represents another milestone of progress being made by the industry in the recovery from the pandemic. It’s fantastic to finally be able to get together with key players across the industry. We’ve learned not to take such occasions for granted and the night should be a celebration whilst we should also take time to remember those whom we have lost.”

He concluded by saying: “It’s a great pleasure to be involved in the event and we are grateful for the valuable contribution which WatchPro are making in promoting our brand to existing and potential new stockists. We look forward to a great night and wish everyone success for the remainder of 2021 and beyond.”

Michel Herbelin will also be exhibiting at the inaugural WatchPro Salon at The Londoner on 12-13 November. For tickets to WatchPro Salon, please click HERE.

To book tickets for the WatchPro Awards on 11 November at 8 Northumberland Avenue, please click HERE.

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