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Four TAG stores and Rolex boutique opening inside a month for The Watches of Switzerland Group


TAG Heuer has a new monobrand boutique in Oxford.

The store, located in the city’s Westgate shopping centre and is run by The Watches of Switzerland Group.

“This is an exciting time for TAG Heuer as we look to grow our retail offering and increase our activity around the UK. TAG Heuer enjoys very high levels of awareness all over the country, and we’re delighted to be building on this and bringing our customers in Oxford the full TAG Heuer experience. Even in these uncertain times we believe that there will always be a place for quality stores giving an immersive TAG Heuer experience to our customers. The new TAG Heuer boutiques will showcase the best of TAG Heuer and the best of this fruitful partnership,” says Rob Diver, managing director of TAG Heuer UK.


The Oxford boutique is a substantial 39 square metres, and expects to stock around 150 TAG Heuer models.


The Oxford boutique is one of three TAG Heuer monobrand stores opening this summer.

Craig Bolton, executive director of The Watches of Switzerland Group, congratulated the team opening the Oxford store on social media, adding: “Roll on now to our new boutiques In Kingston and Watford in next two weeks.”

WoSG is also opening a Rolex boutique in Cambridge, next door to its current Mappin & Webb showroom on the city’s Market Square.

WatchPro visited Cambridge last weekend, and saw construction work nearing completion and was told the store would be ready to open within weeks.


  1. Just don’t try actually buying a Rolex from WoS. You have to beg an appointment at a store just to go in to make a request for then to try to get you a watch to look at after which you’ll need to make another appointment to go back and look at it.

    Who can be bothered with all that rigmarole?

  2. What’s the point of a Rolex boutique anyway? Go in and look at brochure and be put on a ‘waiting list’. An experience I can easily avoid at the moment.


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