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Fossil teams with Razer to reach 150 million gaming fanatics

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If you are not familiar with Razer gaming tech, just ask your kids.

The triple-headed snake trademark of Razer is one of the most recognized logos in the global gaming and esports communities thanks to a fan base of 150 million users from every continent.

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Razer’s award-winning hardware includes high-performance gaming peripherals and Blade gaming laptops, but it also provides software for massive multiplayer games and esports.

Fossil is tapping into this tech-savvy customer base with the launch of a limited edition smartwatch in partnership with Razer.

The co-branded Razer X Fossil Gen 6 Smartwatch stops short of becoming part of the gaming experience, but it does have three exclusive Razer watch faces that its fans will instantly recognize.

It is launching globally this week with just 1,337 units produced, priced at $329 (likely UK price £299).

“We are excited to partner with Fossil to design a limited-edition smartwatch and to share the Razer X Fossil Gen 6 with our community of gamers around the world,” says Addie Tan, associate director, business development at Razer.

“We are always on the lookout for opportunities to compliment gamers’ lifestyles and to bring them products that not only look good but bring value to their lives as well. This is why we kept the gamers wellbeing at the heart of the Razer X Fossil Gen 6, leveraging Fossil’s innovative technology and Razer’s iconic design aesthetic, this smartwatch will be the perfect accessory to keep you ahead of the game.”

Making a smartwatch into some sort of gaming accessory does not seem an impossible ask, but for now Fossil is focusing on the co-branding of its latest Gen 6 Wear OS by Google-based smartwatch and the potential for Razer to reach new customers.

“At Fossil, our teams always strive for new innovations we can bring to our users, alongside Wear OS by Google and Qualcomm Technologies, Inc., and we are thrilled to work with another best-in-class partner — Razer. With an impressive world-wide community, Razer has designed and built the largest gamer-focused ecosystem of hardware, software, and services. The gaming industry has grown tremendously over the recent years, and we are excited to collaborate on a smartwatch geared towards gamers’ lifestyle,” says Steve Evans, Fossil Group EVP chief brand officer.

“Wellness is also incredibly important to our customers, and the Gen 6 was designed with the wearer’s everyday wellness goals in-mind — whether it’s taking a moment to reset with a guided breathing session, tracking your sleep, or monitoring your heart rate during a day full of gaming.”

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