Fogg Distribution and Chronoswiss consciously uncouple


Chronoswiss and Fogg Distribution have “peacefully terminated” their contract, according to Tiago Sa-Henriques, the distributor’s owner.

Fogg Distribution has been representing the 30 year-old Swiss watchmaker since 2015, but has not secured a single retailer in the UK in that time.


Mr Sa-Henriques told WatchPro he was not given the tools he needed to properly represent the brand. “I did not even have a full collection of watches to show,” he says.

Although he says that the separation was amicable from both sides, Mr Sa-Henriques did admit that the relationship had challenges over the two years he represented Chronoswiss. “We are from different planets. I say potato, they say onions,” he jokes.

A Chronoswiss spokesperson said the company hopes to issue a statement soon on the future situation in the UK.


Chronoswiss exhibited at Salon QP, but it did not lead to the appointment of any retailers.
Chronoswiss exhibited with Fogg Distribution’s Tiago Sa-Henriques at Salon QP, but it did not lead to the appointment of any retailers.



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