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060821 21st August 2021 Watchfinder Avery Row

FIRST LOOK: Watchfinder opens very first concept store in the heart of Mayfair

Watchfinder has gone all out with work on its Mayfair Avery Row store, giving it a full transformation.

Watchfinder has gone all out with work on its Mayfair Avery Row store, giving it a full transformation.

Those behind the brand describe the new location as unrecognisable with work being done to make the destination a real watchmaking experience for visitors.

Sitting in the heart of Mayfair Avery Row, the store originally opened in 2017 but has been reopened post-lockdown as Watchfinder’s very first concept store.

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The new setup includes a plethora of new features including a visual watchmaking experience to give visitors a chance to “explore the heart of watchmaking.”

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A bespoke gallery which displays the best timepieces Watchfinder has on offer has also been added along with a private lounge.

This rooms has been designed to allow customers to browse the available watches in a more luxurious and comfortable setting.

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Watchfinder went on to explain how private appointmenta, viewings and valuations can be arranged in this new facility.

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