Richard Mille has relocated its London flagship boutique to new premises in London’s Old Bond Street.
The new boutique, spanning over 300 square metres, makes it three times larger than the previous location.
Peter Harrison, CEO of Richard Mille Europe, Middle East and Africa commented on the move.
He said: “London is a pivotal city for Richard Mille’s local clientele, in addition to its status as a global city that welcomes high numbers of international visitors. For us, the relocation to such a famed area that showcases London’s premiere eminence in the world of luxury is truly a milestone.”
He added: “With our goal of providing clients an ultimate luxury experience, the new premises allow us to increase the boutique’s capacity, thereby offering clientele an increased number of timepieces to choose from.”
It occupies two floors and features Wenge wood parquet, Sophie Mallebranche’s cream wallpaper, and walls in black leather or fractured glass.
As customers walk in, they will see a large RM 008 Tourbillon Chronograph has been etched into three laser engraved, triple glass panels weighing more than 1,000 pounds in total.
On the ground floor, guests are able to view the on-site watchmaker at work in a glass enclosed, dust free work area.
The Richard Mille boutique is located at 4-5 Old Bond Street in Mayfair and is open Monday to Saturday from 10:00 to 18:00.
Last week, WatchPro reported on the opening of the new independent Roger Dubuis boutique which is located directly opposite Richard Mille.
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