Laings cardiff mono brand omega showroom render

FIRST LOOK: Laings reveals plans of 838sq ft monobrand Omega showroom

Laings has confirmed plans to open a new 838sq ft monobrand OMEGA showroom at St David’s Cardiff.

It will be the first of its kind for the business and follows and 60-year relationship between the retailer and the Swiss watch brand.

Laings says the launch of the Omega showroom, which is set to open in early spring 2022, signals further development for the business as part of its UK-wide expansion plan.

In making the announcement, Laings explained how expanding its retail strategy while staying true to the deep-rooted values of the business was important and has a company-wide commitment to nurture talent in the industry and ensure traditional artisan crafts are kept alive for generations to come.

Laings cardiff mono brand omega showroom at st davids cardiff render

It is expected that the showroom, situated across from the Laings Cardiff showroom at The Hayes, will present training opportunities with the innovative brand for employees at all levels, whilst offering a new luxury in-store experience for Laings’ clientele in Cardiff.

Designed by Omega and operated by Laings, the showroom situated in St David’s will combine the brand’s signature style with Laings’ service to offer Welsh clientele the opportunity to immerse themselves in the world of Omega.

Laings cardiff omega showroom exterior render

On the plans, Stuart McDowell, Managing Director of Laings, said: “We firmly believe that creating immersive luxury brand environments is key to unlocking the full potential of our retail experiences as we revolutionise the way our clients connect with our brands. We’re now looking to extend this outside of our traditional showroom setting with our first mono-brand showroom – albeit with the same warmth, expertise and attention that clients have become accustomed to at Laings.”

Adding: “Reaffirming our commitment to Cardiff, the OMEGA showroom will create new jobs and support further training opportunities in the area. We’re looking forward to welcoming clientele in to experience the world of OMEGA, in what will be a truly engaging environment.”

Laings cardiff omega showroom render

While Andrea Nunziata, Brand Director at OMEGA UK, commented: “OMEGA has enjoyed a 60-year relationship with Laings and we are delighted to raise this to the next level with a beautiful showroom in Cardiff, where OMEGA customers and enthusiasts will be able to access and enjoy the full collections and spirit of OMEGA.”

In September last year, Laings helped drive its expansion even further with the appointment of nine fresh formal directors.

Read the full story here:

Laings brings nine new formal directors on board to drive expansion plans

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