HorologiCon, which will have its first outing in New York in September, will move to London in the Spring of 2020, the event’s promotional literature states.
The New York show is described as a consumer festival of watches and horology, and has already received support from Grand Seiko, Oris, Frederique Constant, Alpina, Farer Universal, Fiona Krüger Timepieces, and Watches of Switzerland, according to the show’s organiser.
It runs September 6-8 in New York, and the event director, London-based Dan Read, is already planning for a UK version.
No dates or a venue have been revealed for London.
“We really feel the industry is prime for evolution,” says Mr Read. “Consumer expectation has swelled, and an increasingly saturated market creates endless noise. Watch brands and consumers, both existing enthusiasts and new customers, need a platform to interface on – a hybrid of a trade show and a selling show – that widens the point of entry. We’re banking on the creation of memorable, lasting experiences and interactions to hold the key to that necessary connection.”
HorologiCon is the creation of LeftField Media, a boutique event business owned by Topalian, and Clarion UX, a division of London-based Clarion Events, which runs more than 200 events worldwide.
