Festina’s UK distributor Unique & Co is committing £100,000 to a major advertising blitz during the build-up to Christmas.
The campaign will feature Hollywood actor Gerard Butler, who continues as a Festina brand ambassador for a second year. My Butler is currently starring in Geostorm, which is in cinemas now.
Alicia Aylies, a model and France’s entry into the Miss Universe 2017 pageant, is fronting the campaign for ladies watches.
Richard Virenque, a legendary French road cyclist, is the face for promoting Festina’s sports watches.
Daniel Ozel, managing director of Unique & Co, says the marketing campaign will help raise awareness of Festina in the UK market and result in increased sales for stockists.
“We will be investing heavily in the brand over the next few months, spending over £100,000 on print and digital marketing for the UK market,” Mr Ozel adds.
Half of the Festina budget will go into a digital advertising campaign, which will include programmatic advertising , Facebook, Instagram and Youtube.
The other half will be spent on print advertising in targeted lifestyle magazines including OK!, Hello, GQ, Men’s Health and Esquire.
The advertising focuses on the ladies’ Mademoiselle collection and the men’s Prestige, Chrono and Tour of Britain timepieces.