European watch giant Festina has launched an international airport campaign featuring new brand ambassador Gerard Butler.
The new campaign will see the brand promoted in major European airports throughout the whole of May 2016.
The brand has chosen prime locations and estimates to reach 65 million passengers during the campaign.
In London, Festina’s new campaign will be placed on a tower at Heathrow airport, terminal 2. With the aim of reaching passengers as they arrive, a set of two impactful digital LED structures will be unmissable as people enter the airport at the terminal via the link bridge.
Other airports include Paris, Frankfurt, Milan Malpensa, Barcelona, Madrid and Brussels.
Campaigns will be placed in a variety of places throughout these European airports, with a mix of styles including airport connector screen walls, billboards and platinum walls.
Butler has a starring role in the brand’s new lifestyle-orientated campaign, Time to Live, which was unveiled at Basel.