Festina’s UK distributor Unique & Co is investing in a multi-platform promotional campaign in the run-up to Christmas that will generate 4.7 million impressions across social media and an additional 2.7 million impressions from programmatic advertising on video sites like Youtube.
Advertising will target men and women using brand ambassadors Gerard Butler (pictured top), a Hollywood actor, and Vaimalama Chaves, the Miss France beauty pageant winner in 2019.
“After the success of similar marketing campaigns in the last years we will again support UK retailers. Having prepared a huge digital campaign, we are investing heavily on digital marketing, with a huge spend for the UK market allocated to support the Christmas season. The digital advertising campaign, which will include Programmatic Advertising , Facebook, Instagram & Youtube,” explains Daniel Ozel, director of Unique & Co.
This month attention turns to promoting Festina on high profile lifestyle sites such as Vogue, Mens Health and The Daily Mail.
It follows a successful summer campaign culminating in Festina’s sponsorship of the Tour of Britain road cycling race in September where promotions were targeted at sports and news sites.
“We have seen positive results from this with increased sales and brand awareness for our stockists,” Mr Ozel says.