I’d imagine there are scores of movie scripts chronicling the end of the world being green lit this year.
Greenland, starring Gerard Butler, is already in the can, and tells the story of a family trying to survive the impact of a comet that is hurtling towards earth.
Mr Butler is a brand ambassador for Festina watches, and the brand has struck a deal with the movie’s producers to incorporate one of its chronographs into the action.
As the comet hones in on our planet, the Festina chronograph becomes the countdown clock to disaster.
The watch is constantly on the wrist of John Garrity, played by Mr Butler, and is seen in numerous shots and sharp close-ups.
The classic Stainless Steel Chronograph sells for £169 in the UK.